First and foremost you must provide value to your followers. Remember social media started being a way to connect with friends & family.
So as a business, you are starting off at a disadvantage. That is OK I am going to share with you a few valuable social media marketing tips that will boost your followers.
Solving Someone’s Problem
Finding a problem and solving it. Your posts must have value for your followers to want to engage with your content.
What do I mean by that? Like I said you’re already at a disadvantage because you’re trying to reach out to people that don’t know you, from Adam’s house cat.
But if you do some recon within the area of business that you are involved in, within your social media platform. Then you can find out what issues real people are having with the business and base your posts on some of those problems.
This has a dual valued effect.
- You’re helping someone (first step to a valued friendship)
- Now you are aware of a problem within your niche you may not realize it was problematic.
How to do Recon?
You may be wondering how you can even find these problems. If there are any to find. I will warn you this may not be the fun part for some people.
It’s as simple as typing in any phrase related to your topic in the search bar and reading the comments of the results given.
All of them have a search bar and all of them have thousands if not millions of comments in pretty much any given trade.
_________Now if you somehow stumble upon one that doesn’t have much information that can be a good thing check out my keyword research article to find out why. ___________________________________________-
Check the time stamps on the posts you are looking through make sure they are recent.
To be safe I would say 6 months to a year back is as far as you’ll want to worry about. Obviously most recent being ideal.
Now if you comment on all those comments you’ve been scanning through you are going to increase your exposure considerably more than just scanning through them.
And the more comments you write the more exposure you are going to have.
But again comment on the more recent ones.
When your followers share your posts you chances skyrocket for new followers.
PLANNING YOUR POSTS
OK now you’ve identified the problem but don’t get to excited
A good business strategy starts with a good plan. There is no difference in social media marketing for small businesses.
It’s so easy to use, it’s free and it can start an organic contribution so it may be attractive for you to immerse yourself and start posting.
However, without a plan, you won’t know what you want to achieve with posting to social media. Other than the obvious which is expanding the reach of your business.
Also, we cannot judge whether we arrived there. If it takes time to create a social media plan, make sure that all social initiatives support specific business goals.
THE STEPS TO GET TO YOUR SOCIAL MEDIA MARKET PLAN MENTIONED BELOW:
SET GOALS FOR SOCIAL MEDIA
SET UP A NEW ACCOUNT AND COMPLETE THE EXISTING ACCOUNT
LET YOURSELF BE INSPIRED
CREATE A CALENDAR OF SOCIAL MEDIA
CONDUCT A SOCIAL MEDIA AUDIT
SELECT THE PROPER PLATFORM
Please do not make assumptions about where your viewers spend their time online.
If you focus on the millennium, you can tell them to leave Facebook and focus on Instagram and Snapchat.
Remember that you can reach different audiences and reach different business goals through various social channels.
Trend Is Your Friend
Check which platform is trending. Maybe you don’t have the time or resources to keep up with all the social media available.
So do a search on Google trends to see where the best place to put your energy is going to be.
Search the tags related to your business or niche. When you go to most any social media platform even without an account you will be able to use their search bar here you can get a look at popular topics and they should give you an idea of the number of posts or searchs.
Check inside each platform to see who has the most searches for topics related to your business.
Then compare to see who has the most number of searches or posts but also check to see what your competition is like. It may not necessarily be a bad thing if the competition has great engagement.
Being apart of an active community is better than being the only one in the community. That doesn’t go to say you can’t become a trendsetter!
If there is little to no presence at all about your niche (unlikely) then by all means take advantage of the opportunity to spread the importance of what your promoting.
TARGET YOUR AUDIENCE
So you’ve picked out what platform you want to focus on.
Now, using social media for your small businesses allows you to target your audience very effectively but first you need to know who your audience is.
Already have a customer base?
Analyze your customers similarities. Then develop a marketing strategy around those similarities.
- Age group
- Problems or Concerns
By collecting data about your current customers and then referring to social media analytics, you can pinpoint who is shopping and who’s already interacting with you online.
Then you can review your social media plans to find ways to reach more people.
No Customer Base?
Here will be very similar to analyzing as if you already have a customer base except one big difference YOU GET TO CHOOSE who you want to sell to.
What to think about:
- Age group
- Problems or Concerns
This can be subject to change at anytime during the lifespan of your business.
You never know when girls will start wearing boys clothes or when boys will start wearing girls clothes but as a business you want to know when that happens so you will know who to target
MARKET YOUR PRODUCT AND SELL THROUGH SOCIAL MEDIA
OK Great you know Where you’re going to go and you know Who your going to go to.
But Social media marketing is more than just tweeting a brand or promoting it on Facebook. Without the right strategy, you will not get the best results.
The 80/20 rule
Also known as Pareto theory. The 80/20 rule recommends curating social media content. Basically if you have 100 ad posts 20% of them will generate 80% of your profit. (This is repeated in many examples throughout life.)
“If you build it they will come”
But if you build it better than someone else more people will come to you.
How to build it better
Remember when I was saying competition is not such a bad thing? You don’t have to “reinvent the wheel” just look at what some of your competition is doing and build do it better.
Don’t know what to sell?
This may sound crazy but if you are having trouble figuring out what you should be selling…ASK! That’s right don’t hesitate to ask what your followers are looking for when it comes to your business.
USE GRAPHICS, PICTURES, AND VIDEOS.
It does not matter which social media platform you are using. Pay attention to the scene as much as possible.
According to a study, 65% of marketing officials said that they are using visual content in social media for the engagement effects.
It is relatively easy to integrate visual content in your social media post, whether it be photos, GIFs and memes, or videos.
Focus on quality rather than quantity. Imagine where your target audience is and give them added value and get prizes for their work.
If you conduct market research and create a target audience, you also know which platform the target group prefers.
INSPIRE YOURSELF IN THE SOCIETY OF COMPETITORS AND PROSPEROUS BRANDS
Do not hesitate to follow the successful strategies of other brands. Get inspired by social media brands and test some of their approach on their own social media channels.
Keep an eye on your competitors and let them excite you. Perhaps great ideas will be accepted, and you can adapt to your campaigns.
IS SOCIAL MEDIA A DYING BREED?
Brand exhaustion, lack of trust, privacy issues, the emergence of fake reports, bothered influencers, and many eye-catching marketers are the biggest disappointments for social media.
Many people think this is a temporary stage. In the future, social media companies will develop live streaming and more content personalization.
However, in the face of surveillance programs like “14 Eyes” it is very likely that people will be more privacy-conscious. This means less desire to share updates and content through public feeds.
Users may find deleting a social media account more attractive than accepting attractive terms.
IS SOCIAL MEDIA A WASTE OF TIME FOR BUSINESS?
Everything you use has some pros and cons. It is up to you how do you use it?
Social media does not waste time if adequately used. If you like some Facebook pages in your area, you can read the articles published on this page during your free time or on your travels. You can use them for educational purposes.
PROMOTE MY BUSINESS ONLINE FREE
Here are seven ways to promote the business that does not cost you a penny:
USE THREE BIG LOCAL LISTING SERVICES THAT INCLUDE GOOGLE PLACES, YAHOO! LOCAL AND MICROSOFT’S BING
GRASP SOCIAL MEDIA
JOIN A PROPER COMMUNITY ACCORDING TO YOUR FIELD AND CONTRIBUTE
SEO YOUR WEBSITE